Suhaimi Salleh

Chief Executive Officer

As the founder and Chief Executive Officer of SSA Consulting Group, Suhaimi Salleh has more than 30 years of experience in management consultancy in human resource development, organizational development, productivity management, audit, finance, and strategic planning in a broad array of industries in Singapore, Malaysia, Indonesia, Brunei, and the Philippines. Suhaimi was awarded the SME Partner Award by the Singapore Productivity & Standards Board in March 2001 for his outstanding contributions in the development of small and medium enterprises in Singapore. He has served and continues to serve in many public and civic institutions in various senior advisory capacities. Over the years, Suhaimi has also been invited to give his expert opinion on business and socio-economic issues, appearing numerous times on live TV and radio. Suhaimi is a Fellow Certified Public Accountant (Practising), a Fellow Certified Management Consultant, a Practising Management Consultant, and an Associate Financial Planner.

Affandi Salleh

Chief Operating Officer

Affandi Salleh PMC
Diploma in Management Consultancy – National Productivity Board/Japan Productivity Centre
Diploma in Management Studies – Singapore Institute of Management
Diploma in Mechanical Engineering – Singapore Polytechnic
Practising Management Consultant – SPRING Singapore

Affandi Salleh is the Chief Operating Officer of SSA Consulting Group. He has more than 30 years of experience in management in diverse industries such as manufacturing, construction, and engineering spanning the areas of corporate and strategic planning, productivity, industrial management, organisational development, acquisition, project management, computerisation and standardisation, procurement and negotiation, marketing, public relations, legal affairs, finance and accounting, ISO 9000, and human resource management.

Affandi has travelled extensively in the USA, Europe, the Middle East, and Asia during the last 25 years. His overseas experience includes the setting-up of companies and manufacturing facilities in the USA, the UAE, and Pakistan, along with the procurement of services, equipment, and materials in the USA, England, France, Belgium, Italy, the UAE, Bangladesh, India, Pakistan, Thailand, Vietnam, the Philippines, Hong Kong, and Australia. Affandi has also advised businesses on the recruitment of expatriates for their regional offices and consulted for them on the best practices in reviewing and monitoring the performance of regional offices. He was also the Project Manager of a US$75 million project in Pakistan that involved the engineering, procurement and construction of an H2S removal plant and a gas dehydration plant).

As COO at SSA Consulting, Affandi has spearheaded teams to design, develop, and deliver the following training programmes:

• Skills Certificate in Small Business: A programme designed and delivered by SSA in collaboration with Temasek Polytechnic aimed at small business owners and their employees to empower them with the necessary business skills.
• Certificate in Small Business: This programme was developed by SSA in conjunction with Ngee Ann Polytechnic during 2004 to equip small retail business owners with the necessary skills to run a business.
• Self-Employment Training: This national programme aims to help raise awareness among Singaporeans, including workers who have been retrenched, on what is involved in starting a business including how to register their business online and the importance of using computer software to facilitate business operations.
• WDA ES WSQ Training: This programme aims to enhance the employability of employees through 199 competency-based training at 3 different levels i.e. managerial, supervisory, and operations.

In addition, Affandi is a trainer for SSA’s various courses and teaches business planning, entrepreneurship, ES WSQ, and SOHO. He has also given numerous talks on entrepreneurship (Be Your Own Boss - Tips for Success) and SOHO (Starting a Home-Based Business) at various Total Defence Road Shows, CDAC’s Training Day (2003), CDAC’s Job Skills Exhibition (2003), Learning Expo 2003, 2004, and 2005, and SITEX 2003. For the past 6 years, Affandi has also been providing training to Singapore Police Officers who are scheduled for retirement. His other training areas include:

• Strategic/Business Planning.
• Entrepreneurship (Proper Mindset, Coping with Change, Key Success Factors, Business Structures, Problems Anticipation and Identification, Business Planning, Franchising, Common Pitfalls, Home Office Scheme, Sales and Marketing, Action Plan Formulation/ Monitoring/ Implementation).
• Project Management.

In the realm of management consulting, Affandi has led numerous projects at SSA in the areas of productivity, human resource development, financial management, and strategic management. These consultancy projects sought to diagnose existing gaps leading to the revamping of systems and processes so that businesses minimised costs while optimising the value generated for their customers. Over the years, Affandi has consulted for clients in the retail, food & beverage, healthcare, manufacturing, hospitality, travel & tourism, cleaning, IT, TV production houses, wedding services, professional services, education and non-profit organisations.