ABOUT US
Our Executive Director

AFFANDI SALLEH CTB
Certified Trade Broker

Affandi , Executive Director of SSA Consulting Group TM has more than 26 years of experience in management covering corporate and strategic planning, industrial management, organisational development, acquisition & takeover of companies, project management, computerisation and standardisation, procurement and negotiation, manufacturing and construction, marketing, engineering and estimating, public relations, legal, finance and accounting, ISO 9000, human resource management and consulting in various industries

Affandi has travelled extensively in USA, Europe, Middle East and Asia during the last fourteen years. His overseas experiences include setting-up of companies and manufacturing facilities in USA/ Dubai/ Pakistan; procurement of services/ equipment/ materials in USA/England/ France/ Belgium/ Italy/ Dubai/ Bangladesh/ India/ Pakistan/ Bangkok/ Vietnam/Philippines/Hong Kong/Australia; recruitment of expatriates for the regional offices and reviewing and monitoring of regional offices performance. He was also the Project Manager for a US$75 million project (engineering, procurement and construction of H 2S Removal Plant and Gas Dehydration Plant) in Pakistan.

In addition, Affandi is a trainer for SSA’s various courses and has also given numerous workshops and talks on Entrepreneurship (Be Your Own Boss - Tips for Success) and SOHO (Starting a Home-Based Business) at various Total Defence Road Shows, CDAC’s Training Day (2003, 2005), CDAC’s Job Skills Exhibition (2003, 2005), Learning Expo 2003, 2004 & 2005 and SITEX 2003. His training topics include:

  • Strategic/Business Planning
  • Entrepreneurship (Proper mindset, coping with change, key success factors, business structures, problems anticipation and identification, business planning, franchising, common pitfalls, home office scheme, sales & marketing, action plan formulation/monitoring/implementation)
  • Small Office Home Office (SOHO)
  • Project Management

Affandi used to serve in various community organisations in Singapore . Some of his achievements include pioneering the concept of computer centre in a mosque, which has become a standard feature for all new mosques built in Singapore. He also pioneered the concept of tendering system for the furnishing of a mosque in 1986. He is also the Chairman of Damai Primary School Advisory Committee since 2001and former Chairman of Orchid Park Condominium MSCT (a 614-unit estate) from 2001to 2005.

Affandi is also an active board member in other enterprises apart from the SSA Group of companies.

  • Director of Petrosin Corporation Pte Ltd since 1994
    (an EPC Company specialising in process design, project management, construction and commissioning for the oil/gas/petrochemical industries);
  • Director of Petrosin Infotech Pte Ltd since 1996
    (an internet-based company which provide A to Z solutions with its portal www.AtoZAsia.com);
  • Director of Recruitasia.com Pte Ltd since 1998
    (a recruitment website - www.recruitasia.com which was selected as Year 2K Best of Asia Pacific & Pacific Sintercom Awards Hall of Fame)
  • Director of Petrosin Ravi Industries Ltd since 1996
    (a company in Pakistan specialising in manufacturing of process equipment for the oil/gas/petrochemical industries) and
  • Director of Petrosin Saudia Associated Pvt Ltd since 2000
    (a joint venture between Petrosin and Pak Saudi specialising in design, procure and manage 50 CNG stations in Pakistan)
  • Director of Synergy New Zealand Pte Ltd
    (owned by Synergy International Ltd, New Zealand : A NZ$35M company, Synergy is a company that focuses on making technology work for its clients specialising in software development and application integration may be at the heart of the company but our key focus is on making sure the technology works to deliver real benefits to our clients)

He is also trained in Business Process Re-engineering, On-The-Job Training (OJT), Balanced Scorecards, Six-Sigma and Manufacturing Resource Planning. He has a Diploma in Mechanical Engineering, Diploma in Management Studies and Diploma in Management Consultancy. He is also licensed trainer for the Employability Skills System and Singapore 2006 Customer Service Training Programme, both WDA-initiated national training programmes.

Accreditation :
In 2005, Affandi is one of those few Asian professional trade brokers who have passed the Certified Trade Broker Programme examination. He obtained his certification during the Annual National Association of Trade Exchanges (NATE) Convention 2005, Georgia, USA.

The NATE Certified Trade Broker Program (CTB) is an accreditation for professional trade brokers and challenges each one of the trade brokers to strive for the highest level of service to its clients and ensures the continued growth and expansion of the barter industry.